Why Food Truck Businesses Don’t Make It

It seems impossible in this day and age that a new food truck on the street could be anything but a success. But there is a lot more to operating a food truck than cooking up great meals and making change. If you want to be a food truck owner, consider how to these common problems could be a speed bump in your business.

Your brand is boring The food trucks making news today have a consistent look and a memorable logo. Some have cheeky names that make customers smile. This is part of the food truck culture, and your truck will need these same marketing tools in order to attract attention and grow a customer base.

Your truck breaks down – Your food truck must be reliable. There is no faster way to lose business than to Tweet that you will be a certain location and not show up.

You’re not on top of diverse city health and parking codes – Health and parking codes for food trucks vary from city to city. By not knowing and sticking to those codes, you can set yourself up for problems and a slew of costly citations.

You lack HR skills, training or policies –As a business owner, you are responsible for establishing policies, training employees and then supervising them to ensure they do their jobs properly. Failing to provide adequate employee training could make your business bomb.

You don’t know your market – Before you go truck shopping, you must be aware of your customer base and how you’ll sell your product. Do you want to go out on the street every day or do you prefer catering special events, such as weddings, business meetings and celebrations? Or will you do both? You need have a solid plan for generating business, attracting customers and making sales.

You’re undercapitalized: This is the most common reason new businesses fail.Unforeseen events and added expenses are a normal part of doing business, so a business owner must be prepared anything. Keep some cash on hand for those difficult days (a broken freezer or a new truck transmission) which are sure to come.

To launch a successful food truck business, find an experienced consultant to help you get started. Mike Mikhail, owner of several LA food trucks, consults with new and potential food truck operators, preparing them for success. His guidance can help newbies avoid painful, expensive gaffes. To discuss his consulting services, contact Mikhail at one of his food truck operations:

And keep these phone numbers on hand in case you need a first-class caterer. Whether it’s sandwiches and salads on wheels or buffet dinner for 400, these three food trucks can solve your catering problems.