For many years, food trucks throughout the United States have received a bad reputation. People have associated them with unhealthy hot dogs, greasy hamburgers, and other artery-clogging wonders. However, this sort of thinking is rapidly changing. In cities all over the country, like Los Angeles, people are beginning to recognize the healthy possibilities that food trucks offer. Now you can easily find anything from Mediterranean food to gourmet tacos and fresh salads at food trucks. So, when did the change take place? When did the “food truck” idea begin to mean “better food?”
The first thing that changed was the philosophy of food truck owners. They started to see their business as a restaurant on wheels instead of as a run-of-the-mill kiosk. Restaurants operate much differently than kiosks because they stick by a number of principles. The first of these principles is “prepare good food.” It’s a simple concept; if your food is terrible, nobody is going to want to come back. But there is one thing that will keep people coming back. What is this thing? Customer service.
Over the last few decades there have been several food trucks that have maintained these principles, but most have lagged behind. The reason for their success, however, is that people trusted them and depended on them. It’s a tricky thing in the world of food trucks; because they’re on wheels, people get the impression that they’re not going to be there for long. Part of succeeding in the restaurant business is developing regulars, people who see an eating establishment as a stable addition to the neighborhood, somewhere they can go to get good food and feel accepted.
Now that many food truck owners are committing to these principles, their business is thriving. They have realized the demand for healthy options in the marketplace and responded with nutritious options on their menu. They have also committed to preparing the best possible meals, and have realized the value of customer service. These important elements make for a much-improved food truck experience.