Tag: Creative corporate events

FOX Kicks Off Brooklyn Nine-Nine With Food Truck Promotion

When the Los Angeles FOX TV station wanted to promote its new detective show, Brooklyn Nine-Nine, it called on a food truck for help The truck, owned by Los Angeles restaurateur Michael Mikhail, was wrapped in a bright, vinyl graphic that featured photos of the TV show’s stars. In two days in the LA community, […]

Fad No More: Food Trucks Go Mainstream

Food trucks are here to stay. Once a novel idea that served up delectable street food, the food truck industry has motored into the mainstream and become a sustainable market segment with many advantages over quick-serve and fast-food retailers. The National Restaurant Association says food trucks currently account for about $650 million in revenue or […]