Today’s growing industry of food truck operators is organized, and when several food trucks park together, the result is an unofficial food court and fun, informal social gathering.
Recognizing the popularity of food truck cuisine, many cities are organizing food truck festivals that combine music, mingling and plenty of great chow. California plays host to numerous food truck festivals throughout the year. One is held at the famous Santa Anita horseracing track, and another – a “beerfest” – is scheduled in Orange County where guests enjoy great food and beer while raising money to support a non-profit horse rescue operation in Temecula.
Texans love food trucks. Dallas taco fans recently attended Taco Con to celebrate the city’s original food trucks. They sampled everything from conventional tacos to tacos with an Asian flare. On the same weekend in neighboring Fort Worth, food trucks were featured at the city’s Pop-Up Market, an outdoor shopping venue selling handmade and artsy merchandise.
Every city with an adequate number of food trucks has assigned areas where the trucks regularly park to serve customers. Both Portland and Seattle have established designated parking for food trucks, as does the area around the University of Chicago.
“Food trucks are mobile and handy and serve many purposes,” said Michael Mikhail, who owns a fleet of gourmet food trucks based in Los Angeles. “Food trucks are perfect for festivals and music concerts. The trucks can feed hundreds of people without messing up anyone’s kitchen facilities. And then the operators clean up the area and drive away. They make life easy for both festival and concert promoters.”
In addition to serving food truck cuisine at festivals and concerts, Mikhail works with production companies, ad and PR agencies, retailers and manufacturers to promote everything from new products to entertainment. Recently, one of his trucks was custom wrapped to promote a National Geographic television program while another was hired to help launch Brooklyn Nine-Nine, a FOX television comedy.
When your festival, concert or special event requires the best in food truck cuisine, contact Mikhail’s team at one of these LA food trucks:
- Hang 10 Tacos is known for superior tacos made from fresh ingredients, including fish, steak, shrimp, pork and BBQ. Phone 855-5-Hang-10.
- The Hungry Nomad menu features California-inspired dishes with American, Mediterranean and European influence. Need a different menu? The staff will adapt one just for you. Dial The Hungry Nomad at877-NOMAD-10.
- Greenz on Wheelz is regularly serves healthy sandwiches and salads on wheels, but the experienced catering staff also will prepare specific food requests. Call Greenz on Wheelz at855-6Greenz.