If you live in Los Angeles you must have taken note of the phenomenon of the food truck by now—if you haven’t, where have you been hiding? Eagle-eyed food fans will have first set their eyes on the trend when Kogi BBQ set up their first food truck in 2008, although there has always been a history of street food in the city in one way or another.
These days, you can take a look at any food truck catering and you will be met with an abundance of food trucks to choose from. There are many different styles of food available, but in general you will expect to find
- Fusion cooking that combines different cooking styles from different cultures from around the world. Top ingredients are always used and they are usually delivered with a twist—think restaurant standard meat served in a simple taco with an awesome helping of source.
- Brand identity is a big focus, with string social media presence and quirky marketing initiates to get the hipsters of the city rating them as the best LA food truck.
The rise in food truck eating coincided with a drop in the economy which seen people tighten their purse strings and look for cheaper food alternatives. Cheap food does not have to be tasteless and substandard—with LA food trucks, such as Hang 10 Tacos, serve up high-quality food that tastes great. This does not mean that everything stays the same, check out any food truck finder and you will see new trucks popping up with new menus every day.
It is undeniable that food truck catering is experiencing the best time of its life and when something grabs a nation’s attention then it is sure to enjoy longevity. Here at Hang 10 Tacos we are looking forward to carrying on the food trend for many more years to come.