Food Trucks Are Drawing Many Diners Away From Fast-Food Restaurants

It is now an official fact. Food trucks on streets corners are attracting customers away from quick-serve restaurants (QSRs). This is no surprise to Tyler Florence, host of the Food Network’s “The Great Food Truck Race.” He has described food trucks “the new answer to American fast food.”

According to a consumer survey by The NPD Group, a global market research organization, time-pressed diners are turning to food trucks for quick meals. When NPD asked a group of food truck diners where they would have purchased their meal or snack if not from the truck, about half said they would have ordered from a QSR. Survey respondents indicated that they chose food truck offerings because of “interesting” foods and convenience.

Typical food truck items are hot or cold sandwiches, salads, tacos and soups. As a result, many sandwich shops and Mexican-themed fast-food establishments may see food trucks as direct competitors, NPD reported.

“For now at least, food trucks need not be viewed as a threat to restaurant demand nationally,” said Bonnie Riggs, restaurant industry analyst for NPD. “However, in markets with a developed food truck presence, QSR operators may wish to take note of the benefits food trucks offer, such as different and fresh food, especially as a means to build their snack business and/or protect lunch traffic.”

Three top Los Angeles food trucks that keep street eaters happy are Hang 10 Tacos, Greenz on Wheelz and The Hungry Nomad. See what they offer, and look for them the next time you crave the best in fast food. All three food trucks cater and will gladly create special menus to meet your specific needs.

Hang 10 Tacos – The big blue truck cooks up tasty tacos from ingredients such as steak and shrimp to BBQ, pork or fish. Dial 855-5-Hang-10 to reserve Hang 10 Tacos for your next catered event.

Greenz on Wheelz – The always-on-time mobile bistro, Greenz on Wheelz, creates delicious sandwiches and salads from the best seasonal ingredients. Everything is fresh and served with a smile. Phone the giant green truck at 855-6Greenz.

The Hungry Nomad – Hunger vaporizes when The Hungry Nomad comes to your party or grand opening. Enjoy a touch of the Mediterranean in your meals and munchies and a professional, reliable crew. Contact The Hungry Nomad at 877-NOMAD-10.

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