Food trucks do a lot more than feed people where they live and work. Some drive marketing promotions by showcasing new products and services. This may involve a custom truck wrap or graphic to make the vehicle more appealing to the promotion’s target audience. A colourful, vinyl wrap turns the food truck into a roaming billboard, taking the product’s message to thousands of potential customers.
Michael Mikhail owns a fleet of Los Angeles food trucks, and he has worked with closely with advertisers and production companies, manufacturers to help promote and launch new products and programs. One of Mikhail’s food trucks was custom wrapped to draw attention to Doomsday Preppers, a National Geographic TV series about Americans who go to extreme lengths to prepare are for national emergencies. Mikhail and his trucks are often hired to distribute products or food samples.
Here are some reasons that companies such as Coca-Cola, Macy’s, Frito Lay and Target use mobile food trucks to advertise their products:
- Food truck promotions can attract thousands of people in a one day.
- In addition to showcasing a brand, food trucks can distribute thousands of samples or products per day.
- The trucks are free to travel almost anywhere, which allows advertisers to target their audience by demographics.
- Wrapped trucks, especially those that distribute samples, are ideal billboards at festivals, concerts, store launches and other events that draw huge crowds.
“There are several different ways of doing a food truck promotion,” Mikhail said. “A company can take a food truck and wrap any part – or all of it – with graphics and logos. The cost will depend on the amount of the truck’s service area that is covered, the custom design and the complexity of the installation.”
Whether launching a national advertising campaign or a supporting local product, “We are the experts at doing this,” he said. “We have advertised and distributed food and beverages on behalf of many well-known brands, including Disney and Nike. We know how to make a positive, lasting impression.”
To find out how easily and economically a food truck can promote your brand, contact The Hungry Nomad at877-NOMAD-10; Hang 10 Tacos at855-5-Hang-10 or the best salad truck, Greenz on Wheelz, at 855-6Greenz. These are favorite food trucks among LA food lovers, and they have extensive promotion experience.
And when you want a top caterer, contact Mikhail for fantastic food truck food. He can arrange for sandwiches, wraps and the freshest salads on wheels to appear at your specified location. And if you want a five-course dinner for 400, he can pull that off too. Give him a call.
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