Consumers Are Choosing Food Trucks Over Fast-Food Restaurants

Several TV seasons ago, Tyler Florence, the host of the Food Network’s “The Great Food Truck Race,” declared that “the new answer to American fast food.” And that forecast is coming true. Food trucks are luring some hungry consumers away from fast-food and quick-serve restaurants (QSRs).

A recent consumer report by The NPD Group, a global market research organization, shows that time-strapped customers have turned to food trucks for fast meals. When NPD researchers asked a group of food truck diners where they would have purchased their meals if not from the truck, approximately half said they would have shopped at a QSR. Survey respondents also revealed that they selected the food truck meal because of “interesting” offerings and the convenience that the trucks provided.

The average food truck sells hot or cold sandwiches, fresh salads, a selection of tacos and often several soup choices. This suggests that sub and sandwich shops and Mexican-food QSRs may see food trucks as competitors, the market research firm concluded.

“For now at least, food trucks need not be viewed as a threat to restaurant demand nationally,” said Bonnie Riggs, NPD restaurant industry analyst. She added that in markets with a healthy food truck industry, fast-food operators may want to study the benefits that food trucks offer the public, such as unique dishes and fresh foods.

Look for this LA-based food truck trio the next time you crave the highest quality in food truck cuisine. All three food trucks cater and will gladly create special menus to meet your individual needs. They can provide sandwiches and salads on wheels or serve diners at charity galas, business meetings, grand openings, bachelor and bachelorette parties, bridal showers, wedding receptions, events at the bride’s house, rehearsal dinners and bridesmaids’ luncheons. They are Hang 10 Tacos, Greenz on Wheelz and The Hungry Nomad.

Hang 10 Tacos – This big blue truck cooks up delicious tacos from ingredients, such as steak, shrimp, BBQ, pork or fish. Dial 855-5-Hang-10 and reserve Hang 10 Tacos for your special event.

Greenz on Wheelz – The jolly green mobile bistro, Greenz on Wheelz, is famous for fresh sandwiches and salads on wheels. Everything made from the best seasonal ingredients, beautifully prepared and graciously served. Schedule the jolly green truck by calling855-6Greenz.

The Hungry Nomad – Hunger is no more when The Hungry Nomad comes to your grand opening or employee party. Enjoy flavors of the Mediterranean and a professional, reliable crew. Phone The Hungry Nomad at877-NOMAD-10.

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